About BGN - Business Growth Network - Petersfield
Networking used to be a bit of a perk: a
chance to go to nice places, take part in enjoyable activities
and catch up with old friends - and all in the name of generating
new business. But with time and budgets getting tighter all
the time, the days of treating it all as a bit of a jolly
are long gone. Things don't stop just because you're not in
the office, and you can't bill anyone for your time. As seasoned
business networkers will tell you, there really is no such
thing as a free lunch.
Psychologists reckon that over 90% of our
communication is non-verbal, through facial expressions, hand
gestures, body posture and so on. Try getting any of that
across in an email...
Which brings us to the other big problem:
the cost of a day playing golf or at the races means any new
contacts you do make will each come with a fairly hefty price
tag. Fine if they then give you a huge chunk of new business,
but particularly for smaller enterprises, it's an expensive
and unpredictable way to grow your business.
Paradoxically, though, the need to network
with other businesses has perhaps never been greater. Technology
has transformed the way we communicate, but it can never replace
meeting people face to face.
All of which begs the question: is it possible
to enjoy the benefits of business networking without spending
a ton of money? Back in November 2006, we were asking ourselves
the same thing.We could see the advantages, but felt we weren't
getting value for money from a national business networking
group. So we formed the Business Growth Network (BGN) Petersfield,
with the aim of providing high-level networking opportunities
for small businesses, at a sensible price.
As well as introductions to new customers,
BGN acts as a 'support group' and a business network in Petersfield:
whatever business issues you find yourself struggling with,
there'll always be another member who's been there before
and will be happy to advise. And with our strict membership
criteria, you can make referrals, form links and exchange
information with like-minded people who share your business
values and quality standards.
The tangible business benefits of belonging
to BGN have already resulted in a 50% increase in our membership,
and we're always on the lookout for new members. We meet in
Petersfield one morning a week, finishing by 8.30 so there's
no loss of time from the working day. If you'd like to be
part of the Business Growth Network and see your business
grow contact us via our Contact us
page.
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BGN proudly sponsors Liphook United Under 10's football team
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